Whitefield, home to hundreds and thousands of young like-minded liberals, bustling hyper-growth startups, wide open spaces, intimate gardens and ginormous IT parks that play host to the biggest names in technology, lacked just one thing - a place where it all came together.
Whitefield Social is not only designed to be a neighbourhood watering hole, but a collaborative jampad, too. In sharp contrast to its worldly vibe, the interiors are an inspired throwback to the Anglo-Indian era that the Whitefield Bangaloreans are more familiar with.
Social’s design ethos represents minimum intervention and maximum upcycling. It makes an anti-design statement with unfinished bare walls which are eased in with the plush leather sofas. Skeletal table clamp lights add strong lines to the large communal tables and naked bulbs hang overhead. Cross over the open court seating into the glass paneled facade and solid rough cut wood log tables greet you with a sheen - all set for a day of productivity!
For a neighborhood whose primary occupation is disruption, #WhitefieldSocial aims to add fuel to the fire and provide the young innovators with a space that will leave them motivated beyond their wildest expectations.