There was a time when having a business website used to be considered for a competitive market presence. Now mobile apps have replaced the role of websites in driving digitisation. Now businesses focus more on mobile app strategy as most customers primarily engage with brands through apps rather than the web.
Mobile apps have already emerged as the factors to push growth for many businesses around the world. The most important thing is that mobile app strategy is making businesses evolve and go for faster growth. Before you concentrate on how to create an app from scratch, you need to understand the transformation brought to business by apps. As a small business and startup, if you are still confused about how apps can push your growth prospect, let us explain here.
Smartphones at the forefront of tech innovations
Continuous advancement that is taking place with the Internet of Things (IoT) gadgets has primarily got started with mobile apps. The mobile apps were first used as remote controllers for smart home gadgets. Mobile apps represented the connecting thread among many wearables and other devices that helped make life smarter.
On the other hand, some technologies like Artificial Intelligence (AI) and Machine Learning (ML) have made significant steps forward in the arena of mobile apps. The emergence of smart virtual assistants from mobile platforms made smartphones smarter enough to understand user sentiments and intent and behave accordingly.
Virtual Reality (VR) and Augmented Reality (AR) technologies also played a vital role in pushing the boundaries of smartphone interactions. Most importantly, almost all major and most popular web services and web solutions turned to mobile apps as their primary mode of presence.
So, mobile apps have been at the very forefront of tech innovations. Naturally, businesses in the past decade found mobile apps their closest alley to push their technology-driven growth story.
Enhanced customer engagement
Mobile apps represent the most engaging digital channel to keep your customers informed, entertained, interactive and involved. Since mobile apps, unlike websites, stay accessible all the time right on the device screen, they enjoy far higher customer engagement than the web. A mobile app can stay communicative through push notifications, in-app messaging and chatbot communication as per the user context and need. This gives mobile apps a unique value in respect of enhancing customer engagement.
A mobile app also allows customers to browse, make shopping and get into interactions with a business brand with extreme ease and flexibility. Thanks to the mobile app, a brand gets into interactive mode just when the customer needs it or when customers intend to opt for the products and services of the brand.
Most experts agree that the vast majority of sales are direct results of the digital experience customers have while interacting with a business. This is where a sophisticated mobile app with a smooth, engaging and intuitive interface can play a great role. Since most customers, these days, present a restless and impatient lot with many options to switch over, the effortless and unique experience can make a brand win the competition.
Great scope of personalisation
One major way mobile apps can play a significant role for businesses is by ensuring a highly personalised customer experience. Mobile apps made personalised user experience so crucial in business interactions and buying processes. Now most companies, apart from competing on the ground of their deliverable products and services, also try to outshine each other with personalised user experience.
Smartphones are truly personal devices, and every user has a unique way of establishing an emotional connection with an app. Apps by providing a personalised user experience and by allowing audience-specific interactions can quickly boost business conversion.
Establishing brand awareness
Since the web is already on the verge of being outdated and apps have emerged as the most frequently visited business channels, businesses are all after to build mobile apps to represent their brand in good light. Brand exposure directly converts to increased sales and business conversion.
When most of your competitors have their own branded mobile apps, you are likely to tow the trend and build your app. Since smartphone apps garner more visibility and more frequent interactions than the web, brand awareness can be established with more certainty through apps.
Awesome customer support
Mobile apps now represent a consolidated and powerful channel to provide customer support. Branded apps can deliver out of the box support to customers through in-app messages, push notifications, in-app integrated phone call support, chatbot messaging, etc.
An intelligent chatbot has emerged as the latest avatar of improvised customer support for business brands. Apps offer an interactive and engaging way to establish communication and facilitate conversations with business brands of all types.
Staying above the competitive curve
Mobile apps brought a level playing field for every size of business across the niches. Today, a small startup or a local business can compete with a global brand by offering a unique customer experience through their mobile apps.
Irrespective of the product quality and service excellence, a business brand can stay highly competitive at the top level just by convincing customers with their unique and sophisticated app user experience. Apps in more than one way provide an engaging way to stay well above the competitive curve.
Generating customer insights
Mobile devices being continuously used all round the clock also serve as powerhouses of relevant data-driven insights. Mobile apps getting access to the users’ location data, preferences, use patterns, personal habits, and other crucial data points help an app understand its audience better.
When it comes to generating data-driven insights for business strategy and decision making, mobile apps play a tremendously effective role by keeping a close tap on everything concerning individual users.
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Conclusion
The way mobile apps can push growth is exemplary and unique when compared with all other digital channels. An app with a unique customer experience can push the growth graph faster than traditional websites and web stores.
Author Bio:
Vincent Martinot is Managing Director at EurecaApps
– A Belgium Based Software Development Company That Focuses on Android & iOS App Development, AR/VR Development, IoT Development, Mobile Game Development and Software Development. After Spending Lots of Years in IT Industry and Learned Lots of Things From Community Now He Want Give Back to The Community By Creating Assets like Writing Informative Articles, Sharing His Idea, Thoughts and Experience With Different Technologies, Tools And Frameworks.
