Through faith and hard work anything is possible! As an emerging business partner with a natural expertise for pioneering memorable experiences, I get to help companies galvanize their employer brand in a much-touted competitive market. Today I delight in all things #LifeatCox, re-imagining the nature of storytelling across a powerhouse of brands and thousands of the coolest and brightest employees. Connect with me!
Brand Strategy Consultant, Storyteller, Public Speaking, Resume Writer + Personal Branding Mentor: "How to Use LinkedIn", Non-profits
Employment Brand Specialist
Jan 2018 – Present
*Recognized HIPO employee (high potential). Enjoy leading the strategic development and execution of the Cox “employer brand” via talent brand messaging through various social and digital recruitment marketing channels. Regularly measuring KPIs, reporting metrics and analytics to communicate value and ROI to executive stakeholders and build “Brand Ambassadors” via ongoing evangelism and training to engage national awareness of top workplaces.
Specialties include: Human Resources (HR), Business Operations, Project Management, Employer Awards “Great Place to Work”, Employee Relations, Communications Programs, Training & Development, Virtual Learning, Facilitation, workforce analytics. Executive-Level Presentation Skills, Engagement Surveys and Focus Groups, Brand Advocacy and Ambassador programs, Voice of the Employee, New Hire Onboarding, Candidate Experience, Brand Management via Social Media platforms, i.e. Glassdoor, LinkedIn, Indeed, Facebook, Instagram, Careers Website and Web Content Writing
-Cox Automotive Inc.-
Brand Marketing Communications Specialist
Aug 2016 – Jan 2018
Recognized HIPO employee (high-potential employee). Responsible for the development and launch of internal marketing campaigns to enrich the enterprise brand presence across five international Solutions Groups. Generate brand ambassadors through robust storytelling, strategic consulting and brand management.
Specialties: Employee Engagement, Communications Programs, Corporate Culture initiatives, Talent Management and Development, Employee Surveys, Community Outreach programs
Employee Resource Group Lead, Early Career Pipeline, Talent Management and Development
2016 – 2018
Co-Founded Ignite Employee Resource group after identifying a gap to attract the next generation talent to careers at Cox Automotive. Founded the board and members of the Atlanta Chapter and planted seeds for Ignite chapters and launches across the nation (Irvine, CA; Austin, TX; Burlington, VT)
- Lunch with a leader series
- Networking After 5 series
- Unleashing Your Potential series
- Fireside-chats with executives series
- Community relations and volunteering
- Design thinking and innovation workshops
- Techstars and TAG partnerships
- Entrepreneurship in Tech workshops
- Mobility and the future of autonomous cars
Additional specialities: learning management, program development and instructional design.
Marketing Communications Specialist
May 2015 – Aug 2016
Responsible for the strategic content marketing plans for People Strategies (HR) teams leveraging influential relationships with senior leaders and building communication plans to 300+ employees. Communicated key metrics for business impact, dynamic employee stories and interviews and launched new tools for creative campaigns and messaging tactics.
Specialties: Talent Management, Project Management, Event Planning, Rewards & Recognition program, Maintained a pulse on employee morale and engagement, Developed the employee engagement strategy, Incorporated Employee retention strategies and best practices for workplace experience
-Georgia Southern University-
Public Relations, Brand Marketing (G2M), Social Media
2012 – 2015
-Associated Credit Union-
Public Relations, Marketing, Social Media
2012 – 2015