A self-starting dynamic communicator experienced working in high volume diverse environments. Strong under pressure with emphasis on results. Working knowledge with leadership skills and culture engagement with a strong understanding of brand development and multichannel marketing concepts. Creative problem solver with a tenacious zest for innovating and pushing the envelope to explore the next best thing.
• 2016 Gold Hermes Award for Creativity
• 2016 Gold Stevie Winner-Human Resources Department of the Year / Team of the Year
• 2016 Honorable Mention Muse Creative Award in International Advertising
• Award Winning Web based Diversity Commercial
• 2016 Atlanta’s Best and Brightest Companies to work for winner 2016
• Bedside Angel - (501c3 Organization) Founder
• Relay For Life - (National 501c3 Organization) Honorable Chairman & Member.
AREAS OF EXPERTISE
• Internet Analytics
• Marketing Collaboration
• Recruiting, Talent Branding & Talent Attraction Programs
• Hands on Leadership Skills
• Social Media Marketing
• Diversity & Inclusion
• Culture Branding & Engagement
• Creative Direction and Development
• Orientation / Onboarding / Training
• Social Media Content Development
• Community Engagement & Foundation Giving
-Atlanta Small Business Network-
Talent Manager & Producer at CBT Automotive & Atlanta Small Business Network
Feb 2018 – May 2019
Develop and maintain strong working relationships with leaders, vendors, community organizations, and other team members to create a partnership that yields success, predictable results, and credibility.
Responsible for booking or aiding in the booking of guests
Clearly define and obtain position requirements, and gather information regarding person, group environment, culture, etc., to ensure proper Talent relations.
researching those guests thoroughly, compiling research information for the anchor, and imagining the entire segment from start to finish - with well-written copy, strong video elements, and suggested questions.
Oversee the creative process of projects, and ensure accuracy of production budgets and track project account balances
Analyzing customer feedback and providing strategic direction to continuously improve overall rating
Facilitate communication and planning across project teams and sub-teams.
Oversees the research and pitching unique new guests and ideas on a weekly basis
Responsible for media group coordination and scheduling
Serve as a liaison between upper management and artistic team from concept through final production
Manages staff writers, develop with writers a script idea that can be produced- Meets or exceeds established deadlines to ensure high-speed, high-quality content delivery
Manages the creative development and execution of video Segments [Studio an location shoots] Lead and direct the creative team in the production of written content and interviews
Ensure features and content follow established documentation and development workflow(s)
Manages Social Media Platforms (LinkedIn, Facebook, Instagram, Twitter)
contracts appropriate talent for multiple media networks
Assist in coverage of major or breaking news events to ensure high-quality, consistent coverage
Human Resource – Culture Engagement
Sep 2015 – Jan 2018
on-boarding and training of all new hires
Manage and optimize employee engagement and satisfaction
Assist team leaders in optimizing performance of all team members
Build existing healthy and strong culture and spread it deeper throughout the organization, brand and marketplace
Develop creative content for website and social media platforms including copy, video and employee generated content.
Create social campaigns and maintain editorial calendar for all social engagement of candidates
Ensures equality, timeliness, and accuracy of the company’s social media platforms.
Plans, develops, coordinates, and implements companywide engagement strategies and activities.
Create and develops inbound marketing content focused on employer branding.
Responsible for companywide surveys and collecting internal data utilized in marketing and branding plan.
Manage the social platforms content on a daily basis including; YouTube, Facebook, Twitter, Instagram and internal communications.
Maintain and improve culture growth
Screening calls; managing calendars; making travel, meeting and event arrangements; preparing reports and financial data; training and supervising other support staff; and customer relations. Requires strong computer and Internet research skills, flexibility, excellent interpersonal skills, project coordination experience, and the ability to work well with all levels of internal management and staff, outside clients and vendors. Sensitivity to confidential matters may be required.
Prepare material for organizational-level meetings, such as governance committees, board of trustees meetings or community-related meetings.
Handles vendor set up, invoices and department billing expectations. Efficient in MS Office, Outlook, QuickBooks as well as vendor and customer coordination. Schedules all travel for engineering department including billing travel to appropriate department budgets.
Creative Content Director
Jan 2014 – 2017
Directed the employer brand strategy and integrated recruitment marketing initiatives across the disciplines of creative, talent acquisition, social media, system and vendor management, and digital / visual communication for domestic and international clients.
Provided service using creative skills to develop novel concepts that speak to end user’s goals by facilitating brainstorming sessions and working effectively with clients and innovative teams.
Supervised and directed creative team by presenting new ideas to be used as guidelines while devising strategies.
Communicated with both internal and external clients to assess strategy and content needs and requirements.
Lead rebranding projects to transform client brand.
Directed videography team in the creation of an award winning inclusion video and web commercial.
Creatively brainstormed and directed leading Atlanta based Construction group internal safety video.
Project Manager & Creative Director (Founder)
Jan 2010 – Feb 2014
Founder and creative director responsible for business model supporting the marketing and distribution providing solutions for financial assistance and the wellbeing for children whom qualify.
Established product line designing custom apparel and jewelry surrounding mission statement and marketing theme that “The sky is the limit with you as their wings”.
Designed website and distribution channel for “on-line” purchasing store and fund raising initiatives.
Experience with a variety of software, including Photoshop, InDesign, Flash, etc. Keen at trouble shooting, problem solving, negotiating with insight and a proven track record for innovation and implementation.