Rich Baker MBA FIIC MCIPD MCIPR is an award-winning and results-oriented engagement and communications manager.
Rich is a true all-rounder. He is comfortable writing copy for internal or external publications, working with agencies and developers on digital solutions as he is defining strategy and influencing board members. He is skilled at building high-performing communications teams and positioning them to deliver strategic value.
Rich has delivered successful outcomes in PR, external and internal communications, human resources, digital, employee engagement and customer service, and holds an MBA gained at a global top ten business school. He's also highly experienced at crisis and change communications across internal, external, PR, digital and social media.
He is a Fellow and non-exec Director of the Institute of Internal Communication (IoIC), a Chartered Member of the CIPD, CIPR and a Fellow of the Institute of Leadership and Management (ILM).
-Jaguar Land Rover-
Corporate Affairs & Communications Manager - Responsible Business
Jun 2018 – Present
The 300 acre, multi-billion pound manufacturing facility is home to the iconic Range Rover, Range Rover Sport, Range Rover Velar and Jaguar F-Pace, with over 12,000 people working on site each day.
Leading the Corporate Affairs team and responsible for all internal communications, media & stakeholder communications, public relations and CSR at Jaguar Land Rover’s flagship manufacturing plant.
Feb 2016 – Present
Hiyu is an employee experience and communications consultancy.
We’ve helped small and large organisations deliver successful outcomes through external and internal communications, digital and social media, crisis and change communications.
Our clients include large b2b infrastructure companies and well-known consumer brands. And we’d love to work with you.
Visit hiyu.co.uk now to find out more and internal communications updates, and follow us on Twitter @hiyu_uk.
-Institute of Internal Communication-
Non Executive Director
Aug 2015 – Present
The Institute of Internal Communication (IoIC) is the only professional institute in the UK dedicated to furthering internal communication knowledge and practice.
Co-director and host of the Central and North Awards - the #ExcellenceExpress in 2017, #MissionExcellence in 2018 and #JoinTheJetSet in 2019.
Communications and Engagement Manager (Customer & Employee Experience)
May 2017 – May 2018
Working across the organisation and responsible for the successful creation and delivery of the UK wide Customer and Employee Experience Communications and Engagement strategy.
Responsible for the successful delivery of two UK-wide purpose & vision multi-channel campaigns, creating multi-media content for use across the employee website, smart-phone app, intranet, town-halls, team huddles and more.
Ongoing development and implementation of the CX & EX communications and engagement strategy to build customer capability and align behaviours with values.
Design and implementation of #customerstories - a ongoing campaign to share stories of customer change and embed digital story-telling.
Working across the matrix organisation to create and tailor smartphone films, stories, articles, presentations and posts for a variety of audiences.
Coach and mentor to leaders on communications and engagement.
Head Of Internal Communications
Nov 2016 – May 2017
Rich led the team responsible for developing and implementing the internal communication strategy for the U.K. Business during a period of significant organisational change.
Supporting a broad range of transformational and strategic change projects.
-HS2 (High Speed Two) Ltd-
Senior Communications Consultant | Head of Internal Campaigns
May 2016 – Nov 2016
Interim role covering a range of #internalcommunication and employee engagement projects and responsibilities. Business- partnering corporate functions. Responsible for the development of a new internal communications campaign strategy. Supporting change communications and deputising for the Head of Internal Communications.
-andpartnership leadership consultants and change experts-
Communications & Engagement Director (interim)
Oct 2015 – May 2016
Rich worked with leaders and organisations to improve how they communicate, lead and engage with their people to deliver world-class levels of performance.
His approach includes diagnosis and measurement, strategy development and implementation and channel management.
Clients included ASOS, Carlsberg UK and Carlsberg Group, Cross Country Trains, Virgin Trains, Boots, Nationwide, Superdry, Thomas Cook, Dudley Council, Aldermore Bank and many more.
Head of Internal Communications
May 2014 – Oct 2015
Rich led the Carlsberg UK Internal Communications team and was a key member of the senior leadership team.
This included responsibility for the development and implementation of the UK-wide internal communications strategy, involving revised team roles and responsibilities, and delivery of a forward-looking plan to drive improvements across the business.
Communications and Engagement Manager
May 2010 – Apr 2014
Rich led the team in HR and then Corporate Affairs responsible for the development, implementation and measurement of internal communications and employee engagement strategies to increase organisational performance. Successes included the redesign of all internal channels, internal branding, reward & recognition, launching new digital and social external channels e.g. londonmidlandgiving.com, @lm_newsfeed, @lm_careers and produced a triple IOIC award-winning employee magazine.
Regional Manager North West and Wales
Feb 2009 – Dec 2009
Rich Baker led a team of 180 employees based across the North West including Liverpool, Chester and North Wales, to deliver exceptional customer experience and operational excellence.
During this time, as @richard_baker, Rich pioneered the use of social media for customer service in the UK. He single-handedly launched the award-winning @virgintrains twitter account and went on to help other Virgin and rail companies with their approach to social media.
Head of Employee Engagement
Oct 2007 – Feb 2009
Working in Organisational Development, Rich was responsible for the development and ongoing implementation of the cultural change programme in a highly unionised environment. This included development of off-site facilitated workshops, measurement and tactical interventions and communications.