Creative connector with #publicrelations, #marketing, #branding and #socialmedia experience - corporate and consumer, both internal and external; Work on major brand launches and corporate reputation initiatives for U.S. and global companies; Specialties: retail and e-tail, food & beverage, consumer products, financial services, automotive, technology, manufacturing, healthcare, travel, environment and sustainability, integrated marketing; President of Cookerly PR; past president and programming chief of PRSA Georgia; board of Actor's Express; inductee into Georgia PR Hall of Fame and College of Fellows
Apr 2019 – Present
Oversee communications and integrated marketing firm including service to corporate accounts across a variety of categories. Serve national clients from Atlanta-based headquarters.
Chief Innovation Officer and Executive Vice President
Oct 2015 – Present
Develop programs and manage initiatives to help organizations maintain and improve reputation and stay ahead in the paid - earned - owned - shared marketing communications environment. A few specialty offerings include media training for the digital age, interactive content development, brand journalism, speaker training and influencer activation. Work with major clients such as Mercedes-Benz USA, McDonald’s USA, Cox Media Group, Blackhall Studios, Fans 1st Media, NAPA Auto Parts, LexisNexis Risk Solutions, CHEP, TSYS, SunTrust Bank and the Community Foundation for Greater Atlanta. Recent campaigns have involved the Super Bowl, the Oscars and the Winter Olympics. Involved in "Greatness Lives Here" digital campaign for Mercedes-Benz, launch of prototype stores for NAPA Auto Parts, onUp program for retailers, McDonald's launch of McDelivery with Uber. Georgia member of PRConsultants Group. Recent speaker for Social Media Week (virtual and mixed reality), NASPL (integrated communications), PRSA (entertainment industry) and for Social Chorus (employee engagement) and Troutman Sanders (issues management).
-Cohn & Wolfe-
Managing Director, Atlanta
Jul 2011 – Sep 2015
Managed a dynamic team of public relations, marketing and social media professionals as part of a global network. Focused on corporate, consumer products, retail, technology and healthcare accounts. Specialties included small business technology, the risk and fraud space, healthcare insurance, pharmaceuticals, logistics, transportation, business continuity, real estate, food and beverage, supermarket and organic food trends. Led media training programs for corporate, consumer, healthcare and nonprofit organizations. Managed crisis communications programs and social media campaigns for both B2B and B2C companies. Counsel on both external communications and internal communications activities for clients. Helped more than double office revenue. Clients included Sonic Drive-In, 3M, Smucker's, Margaritaville, Target and Scientific Games.
Senior Vice President, Consumer Practice
Feb 2004 – Jul 2011
Handled PR campaigns, media relations, social media, creative ideation and media training for variety of accounts such as Best Buy, The Home Depot, UPS, Randstad, AT&T and Coca-Cola. Managed McDonald's Southeastern work and InterfaceFLOR global campaigns. Managed $5 million consumer practice. Helped launch the Coca-Cola Freestyle fountain technology. Launched the "Mission Zero Milestones" sustainability campaign across five continents.
Director of Corporate Communications
Jul 2002 – Feb 2004
Spearheaded internal and external communications at corporate post. Directed outreach to reporters and industry analysts, developing case studies, white papers and market intelligence. Developed full crisis and issues protocol and manuals for corporate and customer teams. Propelled Web traffic by 800% via innovative new Web site and corporate marketing program. Hiked revenue by $5 million, securing business with Yahoo!, UPS, Equifax, Coke and Delta Air Lines. Lifted image through Brand Ambassadors community involvement and awards program. Generated USA Today, Inc., AdWeek and Wall Street Journal coverage via Medialogue news bureau program. Winner of multiple awards for UPS press site.
Director, Technology Influencer Relations
Jan 1998 – Jun 2002
$10 million public relations firm owned by international Omnicom Company.
As Director, Technology Media Relations, facilitated media relations for key telecom, IT, manufacturing and supply chain accounts including AT&T/Cingular, IBM Aerospace and Oil & Petroleum Divisions, Scientific-Atlanta (Cisco), and Union Pacific, leading team of six. Directed media outreach, executive consulting and bylined articles. Established ATLas Media Accelerator intranet, increasing internal collaboration and communications. Instrumental to repositioning Scientific-Atlanta's cable set-top box via stories in leading media outlets including CNN and Wired as critical account team manager. Skillfully gained coverage on CNBC and Forbes Magazine for $1 million Union Pacific PR account. Led Clarus e-procurement software introduction, gaining placement in Top 5 accounting/CFO outlets. Earned Employee of the Month, National Silver Anvil and Phoenix Awards for critical campaigns.
-The Bounce Agency-
Assistant Account Executive
Jan 1995 – Jan 1998
$20 million advertising and public relations agency serving key Fortune 500 clients. Served accounts including South Carolina Parks, Recreation and Tourism; Sands Resorts; BI-LO Supermarkets; Stevens Aviation; ScheerSports; East Coast Hockey League; Moovies Inc.; Belk; Lance Inc.; Dean Foods and Mayfield Dairy