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Jason  Anthoine

Name: Jason Anthoine

Address:5640 Mill Trace Dr, Atlanta 30338 United States

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Audacity: Bold Thinking, At Work

When I was growing up, my Dad worked at a school bus factory, where he spent 35 years making school buses. And making a difference. He cared about his job and his company. He cared about his customers…the kids who'd be riding those school buses. And he cared about his employees…not just their livelihoods but their lives. He cared because he stood for things like treating people fairly and helping them be their best selves. And for making things better and doing the right thing. He was a simple foreman on a school-bus assembly line. But he embodied what we now call being an empathetic leader.

That made quite an impression on me. Because of him, for nearly 30 years I've helped global brands like GE, Siemens, NBC Universal, Newell Brands, Mars Chocolate, InterContinental Hotels Group, British Telecom, and Cinnabon define and share their corporate stories and to transform their workplaces from tired and bored to inspired and on board.

And I do my best to be the kind of leader my Dad was.


For more insights about internal comms, employee engagement and culture change, join me and others for the conversation at:
Twitter: @JasonAnthoine
Instagram: JasonAnthoine_Audacity
Blog: www.ThinkAudacity.com/think

Resume

-Audacity: Bold Thinking, At Work-
Managing Founder
Feb 2018 – Present
If your company is ready for real culture change and the lasting success that comes with it, you must muster up the leadership courage to see a vision of the future that's totally different from whatever your reality is. You must think boldly.

And then you must make it happen.

Why? Because your employees deserve it, your customers demand it, and your shareholders are rewarded by it. You owe it to all of them. And yourself.

It's time to be audacious.

Recent assignments include culture change, internal comms, HR comms and change management work for Bayer Consumer Health, Bayer Crop Science, Baystate Health, Cox Communications, HID Global, Johnson & Johnson, Verint Systems and Xerox.

Strategic partnerships with Codesigned, Daggerwing, Inner Strength Communications, Mountain View Group, Porter Novelli and WeberShandwick for work with their clients.

-Newell Brands-
Vice President, Corporate Communications
Mar 2017 – Jan 2018
Responsible for leading the global corporate communications team for this $16 billion, 40,000-employee consumer packaged goods company. Responsibilities included:
• Leading the business as a member of the senior leadership team, reporting to the CEO and functionally responsible for the $4 million communications budget aligned to delivering business results across 16 operating divisions
• Coaching the CEO, President, COO, CFO and other c-suite executives regarding communications strategy and their role in supporting it
• Advising the CEO and other c-suite executives regarding communications and reputational impact of operational and business decisions
• Leading corporate reputation, internal communications, culture change, external communications (traditional and social media relations), crisis communications, corporate social responsibility and philanthropy, and internal special events and meetings
• Completely rebuilding and redesigning the Corporate Communications function including hiring 12+ new team members and aligning new communications strategy and initiatives with corporate strategy; developing and implementing new budgets, resources, workflows and processes/systems/metrics for the revamped function
• Led the redesign and relaunch of the corporate external website (www.NewellBrands.com)
• Led the design and launch of the internal storytelling mobile app (Newell Now)
• Leading the redesign and relaunch of the intranet (Newell Central)
• Advising division CEOs and their leadership teams regarding communications and employee engagement within their divisions
• Rebuilding and relaunching the corporate social responsibility and philanthropy initiatives
• Leading corporate crisis communications efforts including environmental, operational, labor and political reputational challenges
• Developing and managing budgets and key performance indicators
• Developing and managing agency partner budgets and relationships

Global Internal Communications Leader
Apr 2016 – Feb 2017
Responsible for leading internal communications initiatives for this global consumer packaged goods firm with $16 billion in revenue and more than 40,000 employees worldwide

-Audacity: Bold Thinking, At Work-
Managing Founder
Sep 2015 – Aug 2016
Managing Founder of this internal communications consultancy; clients included Children's Healthcare of Atlanta, Cox Communications, Newell Brands (through Weber Shandwick and directly), Union Savings Bank (through Brandware Public Relations) and Verint Systems.

-Verint-
Global Communications Leader
Nov 2014 – Aug 2015
Responsible for leading the global internal communications function for this $1.5 billion, 5,000-employee software business, with secondary responsibilities for coordinating corporate, crisis, external and marketing communications for the corporate brand. Responsibilities included:

• Creating, launching and leading the global internal communications function
• Developing strategies and tactics to deliver content through new and existing channels
• Working with seven lead communicators in a matrix-based structure across three P&Ls to drive culture change and engagement
• Designing and implementing culture building tactics to drive rewarding and productive employee experiences
• Counseling and coaching the CEO and other senior leaders and frontline managers on their roles as communicators

-GE Energy Connections-
Global Communications Leader
Mar 2013 – Oct 2014
Responsible for leading the global corporate communications function for this global $7.5 billion, 30,000+ employee electrical and automation business for the General Electric Company. Responsibilities included:

• Leading the business as a member of the senior leadership team, reporting to the CEO and functionally responsible for the communications budget aligned to deliver business results across three P&Ls
• Leading a global team of 28 communicators in a matrix-based structure who were responsible for internal, external, crisis, social media, and marketing communications, as well as corporate social responsibility
• Counseling senior leaders across the business as a trusted advisor on business and communications issues
• Developing strategies and tactics to drive sales through trade media coverage, social media and analyst reviews
• Protecting and supporting the brand and its reputation through multiple crises with a comprehensive crisis response strategy
• Working with lead communicators in the three P&Ls to drive corporate communications
• Driving culture change through the GE simplification initiative, as measured by the GE Employee Opinion Survey
• Developing and implementing the communications strategy for a CEO change and multiple senior leader changes
• Developing and implementing the Energy Connections integration communications strategy for the business's portion of the $17 billion Alstom acquisition
• Developing and implementing executive communications for the CEO and other senior leaders
• Coordinating communications activities with GE Corporate to ensure alignment and cohesion
• Directing the activities of global agency partners

-Albright Group Strategic Communications-
Managing Principal Consultant
Mar 2012 – Feb 2013
Managing Principal Consultant of a communications consultancy focused on reputation management, external communications, crisis communications, internal communications, marketing communications and corporate communications. Responsibilities included:

• Counseling clients on strategies and tactics necessary to impact culture, improve performance, achieve business goals and objectives, and drive behavior change and engagement; clients included Georgia Power, National Liquidators, OCI Enterprises, OCI Solar Power and Service Corporation International

-MSLGROUP-
Senior Vice President, Internal Communications Practice
Dec 2009 – Feb 2012
Responsible for managing the employee engagement, internal communications and change management practice, which included developing strategies and tactics for the practice group’s clients as well as throughout the MSL Group network. Responsibilities included:

• Counseling clients on change management, internal communications and employee engagement issues, strategies and tactics; clients included Cellular South, Children’s Healthcare of Atlanta, CIBA VISION, Crowne Plaza Hotels & Resorts, Mars Chocolate North America, OCI Enterprises, Sealed Air Corporation, The Coca-Cola Company, and Time Warner Cable
• Serving on the firm’s senior leadership team, which included managing the P&L statement and developing initiatives to lead, manage and grow the Atlanta office
• Developing and implementing new business development efforts, which included both traditional and social media components, to position the internal communications practice in front of key prospects

-The Cohesion Group-
Founder and President
Jul 1999 – Nov 2009
Responsible for launching and leading day-to-day operations of this award-winning internal communications firm. Responsibilities included:

• Counseling the agency’s clients on culture alignment, change management, employee engagement, benefits communication, human resources communications, reductions in force, reorganizations, product launches, sales force communications, social media, crisis communication, community relations, union activity, and spin-offs/mergers/acquisitions; clients included GE Card Services, GE Capital, GE Real Estate, GE Franchise Finance, NBC Universal, Lehigh Hanson, AirTran Airways, Children’s Healthcare of Atlanta, Cox Communications, Marsh, Willis, Manheim, Flowers Foods and Cinnabon
• Coaching and mentoring account teams of up to 10 people through their creative and account service development
• Providing creative direction and senior counsel for account teams in development of print and online collateral to support clients’ communications initiatives
• Driving new business development and revenue/profit through aggressive and effective national and regional sales and marketing efforts

-Siemens-
Manager, Employee Communications
1998 – 1999

-Southwire Company-
Employee Communications Specialist
1995 – 1998

-Folio Z-
Account Executive
1994 – 1995

-Servantis Systems (now Fiserv)-
Public Relations Specialist
1992 – 1994

-Georgia Federal Bank-
Public Relations Specialist
1989 – 1992

Audacity: Bold Thinking, At Work

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We are Audacity: Bold Thinking, At Work.

If your company is ready for real culture change and the lasting success that comes with it, you must muster up the leadership courage to see a vision of the future that's totally different from whatever your reality is. You must think boldly.

And then you must make it happen.

Why? Because your employees deserve it, your customers demand it, and your shareholders are rewarded by it.

You owe it to all of them. And yourself.

That's audacious.

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