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Jackson  Jeyanayagam

Name: Jackson Jeyanayagam

Address: Washington United States

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Primary Service: Marketing

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My Information:

The Clorox Company

Jackson is currently Vice President and General Manager of the Direct-to-Consumer businesses at The Clorox Company.

Prior to Clorox Jackson was the Chief Marketing Officer for e-commerce startup Boxed, where he oversaw growth, performance media, brand, above the line, CRM & loyalty, creative, SEO, CSR, Communications, CX and trade marketing. In 2018, Jackson was named to the Forbes CMO Next 2018 list -- identifying the 50 CMO's redefining the role and shaping the future.

Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, social media, content, CRM & loyalty, analytics and e-commerce integration. Before that Jackson was SVP, Digital at Taylor where he built and oversaw the digital marketing practice and supported a number of brands including Diageo, P&G, Jordan Brand, NASCAR and Starwood.

At Citizen Paine, Jackson led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.

Jackson started his career at Waggener Edstrom working with brands such as Microsoft and T-Mobile. There, he helped manage the launch of several high-profile products, including the first ever Android-based phone and all of the T-Mobile Sidekick products.

Personally, Jackson serves on the Board of Directors for Goodwill International as well as Peace Direct. In the past he has been a board member for the University of Oregon Alumni Association and The Arts & Business Council of New York. He is currently also an advisor for three high-growth startups: Dynamic Signal, BounceX and Miles.

20 years of experience with specialties in: cross-functional team building, people development, brand marketing, digital brand building, revenue growth, e-commerce, mobile, advertising, performance marketing, CSR, content strategy, social influencer, analytics, CRM & loyalty, sports marketing, PR, budgeting and public speaking.

Resume

-The Clorox Company-
Vice President and General Manager, DTC
Jan 2019 – Present

-Goodwill Industries International-
Board Member
Jun 2019 – Present
Goodwill works to enhance people’s dignity and quality of life by strengthening their communities, eliminating their barriers to opportunity, and helping them reach their full potential through learning and the power of work.

-Peace Direct-
Board Member
Mar 2019 – Present
Peace Direct is an award-winning, international NGO supporting local people in some of the most challenging conflict environments worldwide. We believe that local people have the power to find their own solutions to conflict. Our mission is to work with local communities to stop violence and build sustainable peace

-BounceX-
Advisor
Jan 2019 – Present

-Miles-
Advisor
May 2017 – Present

-Dynamic Signal-
Advisor
Aug 2016 – Present

-The Museum of Modern Art-
E-Commerce Consultant
Dec 2018
One month consultation project to provide strategic guidance and recommendations to improve MoMa's e-commerce experience & performance.

-Boxed-
Chief Marketing Officer
Nov 2016 – Dec 2018
o Cross-functional role across technology/product; data science; operations; supply chain; merchandise; customer service; legal; people; and finance
o Oversaw all marketing including: growth, advertising/paid media, SEO, CRM, loyalty, creative/content, influencer, brand, CSR, CX, trade marketing and internal & external communications
o Restructured and built a multi-functioning team of 20+
o Improved CAC, AOV and retention rates within first 90 days
o Integrated closely with product and data science teams to constantly improve and refine funnel conversion, lower cost per acquisition and increase customer LTV
o Developed detailed customer segmentation based on prospective and current customers to use as foundation for all marketing and integrated through various functions
o Launched several national and local brand marketing campaigns consisting of TV, OOH, direct mail, print, radio and social & performance media
o Worked closely with all major CPG's to help them better understand customer path-to-purchase and optimize marketing funnel to improve sales conversion and gain learnings for innovation/R&D
o Utilized public relations to establish Boxed as a thought leader in e-commerce across several categories: technology; employee engagement; CSR; executive positioning
o Created overarching CSR platform to scale the company’s mission-driven DNA
o Built in-house creative, content and media teams to increase efficiencies and reduce agency fees/dependency
o Helped drive launch of liquor delivery on a state-by-state basis, maximizing co-op spend from various spirits manufacturers

-Chipotle Mexican Grill-
Head of Digital Marketing
May 2015 – Nov 2016
o Oversaw digital marketing, including: mobile, social media, content, analytics, website, email, digital direct response and CRM
o Closely integrated with E-Commerce team to drive growth and expand offering
o Established unified analytics framework to benchmark and measure consumer reactions to digital marketing initiatives, in an effort to track/create efficacy and optimize accordingly
o Expanded mobile strategy to engage consumers at various locations and points of time
o Developed content strategy that included voice & tone and content buckets to be implemented across various channels
o Built a data-first approach to better understand consumer behaviors across channel and optimized messaging strategy based on segmented behaviors
o Evolved website and email strategy to support broader marketing and business objectives
o Refined and optimized direct response strategy across email, SMS and social media
o Integrated with various internal functions and external partners

-Taylor-
Vice President/Senior Vice President, Digital
Aug 2010 – May 2015
o Developed business plan to establish the Taylor Digital vision by identifying industry insights, understanding client needs, assessing internal resources, setting revenue goals and KPI’s
o Achieved consistent, year-over-year revenue growth since 2010
o Provide ongoing social media strategic counsel to a number of clients including NASCAR, Allstate, Diageo, Nestle, P&G, Capital One, Jordan Brand, Starwood, Taco Bell and Kraft
o Managed and executed digital marketing camaigns that included: branded content creation & distribution, social influencer engagement, website/mobile development, community management, digital professional development and experiential mobile initiatives
o Advise C-Suite executive clients on key priorities including long-term organizational planning; charting a digital roadmap; brand re-positioning; developing a global social strategy & framework for multiple regions; creating a CRM program rooted in social; establishing an executive social media strategy
o Created social influencer campaigns to support key brand initiatives/product launches, utilizing influencers on Facebook, YouTube, Vine, Instagram, Twitter and Tumblr; clients included Captain Morgan, Tide, P&G Corporate, Taco Bell, Crown Royal, Starwood, NASCAR, Smirnoff, Jordan Brand and Allstate
o Ongoing collaboration with various client agency partners responsible for POS/retail marketing, advertising, event marketing, PR, media, and local market activation
o Participated in various speaking engagements on panels and at conferences, including SXSW, Internet Week, WOMMA, Digiday, SBJ Marketing Forum, #TwitterHosts, Advertising Week, Cynopsis Sports Social Media Summit, Mobile Venture Summit, Big Data & Marketing Innovation Summit, Inbound Marketing Summit, The Digital Collective, Publishing Business Conference & Expo, #140Conf, as well as guest speaking roles at the University of Oregon, NYU and UNC's Kenan-Flagler Business School

-Citizen Relations-
Director
Jun 2009 – Aug 2010
o Led strategic influencer communications and engagement for Old Spice (P&G) and Dentyne (Cadbury)
o Provided ongoing strategic counsel to clients around brand tone/voice, content strategy and social influencer engagement
o Worked with Old Spice brand team and advertising agency to lead the execution of “The Man Your Man Could Smell Like Responds to the Internet”
o Managed integration with the NFL and NASCAR to leverage the Old spice sponsorship(s) for influencer opportunities
o Worked closely with the partner advertising, retail, gaming and sports marketing agencies to incorporate relevant assets into all consumer/influencer engagement initiatives

-WE Communications-
Account Manager/Account Director
Dec 2005 – Jun 2009
o Implemented new capabilities in social media/influencer engagement
o Provided strategic counsel for T-Mobile’s social media integration with PR
o Led the strategy and launch for the Sidekick Wiki in an effort to create an interactive community among Sidekick enthusiasts (2008 Webby award winner)
o Managed the integrated communications launch for first Android phone
o Secured new revenue streams via new business wins and organic growth with existing clients
o Leveraged NBA sponsorship to create programs supporting T-Mobile initiatives and product launches
o Coordinated and produced numerous influencer and celebrity launch events
o Created process for ongoing multi-cultural PR support of all T-Mobile product launches

Account Coordinator/Account Executive/Senior Account Executive
Nov 2000 – Nov 2005
o Managed blogger engagement for T-Mobile and Microsoft Windows Mobile
o Coordinated and produced numerous influencer launch events for T-Mobile and Microsoft
o Oversaw influencer engagement strategy and execution for T-Mobile
o Integrated with promotions team to implement influencer seeding programs
o Ongoing conversation monitoring

The Clorox Company

Keys Services offered

Clorox is a global company with leading brands that have become household names: our namesake bleach and cleaning products; Ayudín® and Poett® home care products; Pine-Sol® dilutable cleaner; Fresh Step® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water filtration products; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. We manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox trades on the New York Stock Exchange under the symbol CLX.

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