Fri, Oct 30 2020

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Service Provider

Andrzej  Marczewski

Name: Andrzej Marczewski

Address: United Kingdom

Ratings: 0

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Primary Service: Consulting Services

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My Information:


Since 2011 I have been involved in all things gamification and am now working as a gamification solution consultant full time.

What does that mean?
I work with clients to discover gamification and game-based solutions for their engagement and user experience problems. Through initial scoping, to user research all the way through to strategy, product design and delivery. This could be described as my “professional joy”.

The list of clients grows daily, but spans massive multinationals, to public sector and defense all the way to startups and small forums.

Along the way, I have been lucky enough to have the opportunity to be a keynote speaker at events such as Gamification World Congress (2013,2014,2015,2016), SocialNow, Ark Conference and more. I have been voted one of the top 3 gamification experts in the world by Gamification World Congress four years running, winning the accolade in 2016.

In 2015 I took a leap of faith and self-published a book on gamification, Even Ninja Monkeys Like to Play and have been delighted with its success, even being made a textbook at the University of Wisconsin Stout.

Gamification has become as much of a passion of mine as games have been all my life. The potential to improve almost any warp of life using the lessons we can learn from games and psychology is truly exciting. Mix this with a love of social media, technology, SciFi and superheroes and I could be happily described as a bit of a geek!

Before all of this, in 2006 I started a side project called Yet Another Review Site to review video games and hardware. Developed with the idea that anyone should be able to have the chance to get into reviewing, it sees thousands of monthly visitors and has several editors and reviewers helping.

Specialties: Gamification, User Experience, Innovation, Social Media, Video Games, Engagement, Loyalty, Serious Games


-Motivait, Inspiring Engagement-
Senior Solutions Consultant
May 2017 – Present
Motivait creates innovative and exciting engagement and loyalty solutions, with gamification embedded at their core.

My role sees me providing insight around gamificaiton from C-Level meetings to workshops, to design, specification, build, testing and delivery. Through the full project lifecycle, I support and augment the skills of our amazing and diverse team.
To date, I have worked on some great projects around social engagement, onboarding, customer engagement/loyalty, employee engagement with loads more in the pipeline.

Jan 2020 – Present
Born from Yet Another Review Site, AM Guitar is a side project focusing on reviewing guitar gear, demoing guitar related gear and offering my opinions on the industry. It is the sister site to

-Yet Another Review Site-
Founder / Owner
Dec 2006 – Present
I started Yet Another Review Site late 2006, a guitar review site. It is a side project, run by myself and a few editors in our own time. The original site's aim is to provide video games news and reviews and also a platform for people to get into writing games reviews. However, these days it is my outlet to review Guitar gear and share short guitar lessons as a sister site to my YouTube Channel

I managed various PR and Publisher relationships as well as several editors and content contributors.

-Gamified UK-
Gamification Blogger, Speaker and Writer
Jun 2009 – Present
Gamified UK started as a personal blog dedicated to gamification, but has evolved into a gamification consultancy as well as an internationally recognised resource for gamification insights and articles.

- Keynote speaker on gamification at events including Gamification World Congress 2013 / 2014 /2015, CGCloud, SocialNow in Portugal, Ark Group annual conference and others
- Author of Even Ninja Monkeys Like to Play: Gamification, Game Thinking and Motivational Design October 2015
- Delivered workshops on the “Marczewski method” of gamification for GWC14 / GWC15 and Coventry University
- Expert on European Commission research funding panel 2014 and 2016
- Voted top 3 Gamification Gurus 3 years running at Gamification World Congress
- Published in the Ark Group’s book Gamification: Engaging your Workforce
- Technical consultant for the Loyalty World Championships 2014
- Advisor on multiple BSc, MSc and PhD projects
- Judge for the 2013, 2014, 2015, 2016, 2017 and 2018 Serious Play Awards.
- Advisor for start-ups and small companies on their gamification strategies on a voluntary basis.
- Guest lecturer for Iversity MOOC course “Gamification Design” with over 19,000 enrolments
- Guest lecturer for Munich Business school on User and Player Types in Gamification

Freelance Gamification Consultant
Jul 2016 – 2017
Gamified UK started as a personal blog but has evolved into a gamification consultancy as well as an internationally recognised resource for gamification insights and articles.
- Solution consultation and design
- Training
- Workshops

-Gamification Nation-
Gamification Advisor
May 2017 – 2018

Game Changer | Consultant
Aug 2016 – May 2017
Gamification strategy and design, bringing fun and play to the every day!
Full lifecycle client delivery, working with multinational clients. Scoping, user research, strategy, user experience / gamification design, delivery.

Gamification Lead
Oct 2016 – Dec 2016
Guiding user experience and gamification design / strategy.

-G2G3 (part of Capita plc)-
Gamification Solution Consultant
Jan 2016 – Jul 2016
- Identifying client problems, opportunities and needs
- Drafting of potential solutions
- Facilitation of Workshops with client to build on initial proposals
- Scope project technical needs, costs and timescales with internal teams
- Design gamified content of solution. Game mechanics, narratives, themes, gameplay, mini games, scoring systems
- stakeholder management through product life cycle.

-European Commission-
Reviewer on Funding Panel
Jun 2016
Expert reviewer

Gamfication Subject Matter Expert
Jan 2014 – Jan 2016
Utilitilsed as a subject matter expert in Gamification both for internal projects as well as consulting on client work to help win or maintain business.

Solution Designer / Consultant
Mar 2015 – Dec 2015
Identifying the needs of clients and helping them to find the best solutions.
Meet with client, run workshops and provide feasibility studies for potential solutions.
Scope budget and requirements for solutions.
Present to key stake holders

Co-Innovation Lab Co-ordinator
Sep 2014 – Jan 2015
Part of the team that plans and delivers our Co-Innovation Lab events for clients. These events are designed to help clients come up with innovative solutions and ideas in a fun and dynamic environment.

Co-Innovation Lab Coordinator / Web Manager
Feb 2010 – Jan 2015
Management and maintenance of the UK Intranet for Capgemini UK Plc. Building strong working relationships with key stakeholders from all areas of the business to ensure they have an effective intranet presence that benefits their key drivers/objectives. This ranges from developing content to training new members of staff to act as web content managers. Developed training materials and provided face-to-face training where required to facilitate a more effective delivery of this service. Responsible for using custom-built CMS for developing content & due to the nature of the business’s requirements it has been necessary to create custom applications, from simple forms to growing trees built from comments using ASP or PHP. Helped to shape the global rebuilds of the platform over the last few years.

-European Commission-
Advisor on Expert Review Panel
Jun 2014
Member of project funding review panel.

-ETS plc-
Senior developer
Sep 2007 – May 2010
Working on key projects for multi-national clients requiring online based performance/employee feedback systems.

Development of surveys, databases & report tools using ASP, (VB.Net), HTML, XHTML, CSS & MS SQL 2000/2005
Liaising with key stakeholders both internally & externally to achieve project brief.

Working to tight timescales to ensure prompt delivery of project in time for client "go-live" date

-Brooklands College-
Implemented Blackboard VLE (Virtual Learning Environment) across the college (multiple campuses)
Maintained Blackboard services
Set up Windows 2003 (IIS 6) web server & MS SQL database to form infrastructure for Blackboard
Maintained several Windows based web servers
Produced archive & recovery solution for Blackboard and other tools to aid administration
Developed National Learning Network (NLN) index. A Search engine and database of 1800 learning objects. Indexed using ASP and the XML DOM into a MySQL database. Search makes use of ASP and some AJAX type technology
Development of various web based applications/projects

Web Developer
Jun 2003 – Sep 2007
Key developer on 2 large scale projects, JAR66NOW and rewrite of the college website. Both projects relied on ASP for dynamic content with an access database as well as Flash for interactive content.Adherence to W3C and WAI specifications and use of XHTML and CSS.

The production of a full content management system, built again in ASP. This included several versions of home built WYSIWYG editors as well as automated content production using JavaScript and ASP to deconstruct content pasted from formatted word documents and submitting them to an access database.

Hand coded ASP and XHTML on both projects.
Use of Macromedia products for interactive content and complex layout, including Flash MX, Dreamweaver MX and Fireworks MX.

Online tutor for Vision2Learn, an online teaching program for basic IT skills, assessing and helping students to gain basic IT qualifications.
Other jobs with in Brooklands:
Editing and updating online courses
Assisting with new network set ups
Audio/Video production for the internet
Telephone support of products for both staff and external clients

Web Designer and Multimedia Technician
Nov 2000 – Jul 2002
Administration of web design projects.
Use of Web design applications including Dream weaver 3, UltraDev 1 ,4 &MX, Flash 4 & 5 and Photoshop 5,6,7 to produce sites in HTML, XHTML, ASP, WML with CSS and others.
Graphics for video production using Photoshop.
Video for multimedia and web based presentations using Quick Time VR, MediaPress and Cleaner 5.
Database development in MS Access for use in dynamic web sites and stand alone applications.
Experience of working with Mac and associated software (Mac Photoshop, quark);
Acted as technical SME during client meetings, regular liaison with clients by phone, fax and email.

-University Hospital of Wales-
Trainee Medical Laboratory Scientific Officer
Oct 1998 – Sep 1999
Training in the general practise of laboratories, including data entry/retrieval and reporting, operation of automated analysers as well as manual analysis
Other responsibilities included liaising with staff and public via phone, fax, email and face to face


Keys Services offered

At Motivait we design and manage digital solutions to engage people - by improving motivation, participation and performance across specific areas for our clients.

We combine Consulting, Creative & UX Design, Gamification, and Communications expertise together with our Technology Platform to provide solutions that reflect organisational objectives and values, influence behaviours, and are readily adopted by people.

Innovative solutions that embed and sustain change, promote desired behaviours, and boost business results.

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