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Carolyn  Wixson Hartwell

Name: Carolyn Wixson Hartwell

Address:2202 N West Shore Blvd, Tampa 33607 United States

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Primary Service: Marketing

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Amgen

Versatile collaboration, communications, and marketing strategist and technologist with more than 15 years of experience developing award-winning intranets, B-to-B marketing websites, and digital media. Also more than a decade in the publishing industry focused on consumer travel and web-based educational content.

Experience ranges from long-established product lines like National Geographic to major
biotech and manufacturing firms, start-up ventures, and a successful IPO with a professional services firm. Also a published author of magazine articles under the name Carolyn Wixson Haga.

SharePoint collaboration and implementation strategist with experience in both cloud and on-premise solutions. Produce and manage intranets and collaborative portals in Office 365 and SharePoint, and public-facing websites in Sitecore and other content management systems.

Expertise in collaboration, intranets, digital workplace, employee engagement, digital transformation, information architecture, user experience (UI/UX) design, global and virtual team building and management, knowledge management; social media, social marketing, search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, lead capture, customer relationship management (CRM), vendor management, content strategy, web content management (WCM), digital experience management (DXM), web development, user interface design, web design, mobile, responsive design, project management, writing, copyediting, proofreading, data privacy, Safe Harbor, communications, predictive analytics, sentiment analysis, software development life cycle (SLDC)

Systems: Office 365; SharePoint Online, SharePoint 2013, SharePoint 2010, SharePoint 2007, Yammer; Sitecore Content Management System (CMS); Box; Salesforce CRM; Microsoft Dynamics; Microsoft Office Suite; Macromedia Dreamweaver; Visual SourceSafe; WebTrends Reporting Center; Google AdWords; Google Analytics; Google Webmaster Tools; PayPal

Resume

-Amgen-
Senior Manager, Digital Workplace Experience
Jan 2019 – Present
Lead enterprise Collaboration team for Amgen Information Systems and deliver end-to-end services for more than 30K end users in 60+ offices worldwide. Enterprise platforms and services include Messaging (Exchange, Proofpoint, eFax, RightFax); Social Business and Analytics (Yammer, Workplace Analytics, MyAnalytics); and Collaboration (Office 365 - Microsoft Teams, SharePoint Online, OneDrive, Microsoft Teams, Sway, etc.; Box, Quip). Manage Service Owners, Architects, Engineers, and Business Analysts, along with Managed Service Provider for support, build, and automation services.

Responsibilities including execution of enterprise strategy, roadmap development, systems life cycle upgrades, systems operations support, end user engagement activities, and vendor relationship management for core platforms. Partner with functional business units on knowledge, content, and records management, and to develop scalable productivity solutions to transform organizational processes and operations and increase adoption. Work closely with Records and Information Management and Information Security to ensure compliance with U.S. and international healthcare and privacy regulations.

Amgen is a $23.7B, global biotechnology pioneer and the largest independent biotech company in the world with nearly 20K employees in about 100 countries. Headquartered in Thousand Oaks, California, Amgen is dedicated to areas of serious, often "uncurable" illnesses, and develops innovative medicines that improve patients' health outcomes and dramatically improve people's lives. Amgen Information Systems is located in the Amgen Capability Center in Tampa, a next-gen workspace.

Collaboration Strategist, Digital Workplace Services
Oct 2017 – Dec 2018
Responsible for collaboration services for Amgen's Office 365 platform and Box, including development of enterprise strategy, roadmap, implementation plans, communications and end user engagement campaigns.

-Jabil-
IT Director, Digital Workplace & Engagement
May 2017 – Oct 2017
Led collaboration, communications, and program management for Jabil IT’s Digital technology solutions group. Streamlined and strengthened interaction between employees and with customers through effective use of collaboration and engagement platforms for productivity, knowledge management, and adoption. Managed Jabil’s enterprise-wide collaboration portals using Office 365, SharePoint Online, and Alfresco.

Jabil is a $18.7B, 170K-employee global manufacturing company on the Fortune 200 that helps companies design, build, and take their products to market quickly, affordably, and efficiently. As the world's 3rd largest electronics manufacturing services provider, with 108 locations in 28 countries, and the 2nd largest public company headquartered in the Tampa area, Jabil serves numerous industries, including healthcare, aerospace, and clean technology, providing diversified manufacturing, enterprise, and infrastructure solutions.

IT Director, Portals & Collaboration
Jul 2014 – Apr 2017
Led redesign and upgrade of global portal serving 50K+ employees to Office 365, with collaboration in SharePoint Online and Yammer, including migration of 4K sites from SharePoint MOSS to SharePoint Online. Responsible for driving processes and solutions to support knowledge management and content distribution within Strategic Technology Solutions'​ Center of Excellence for Portals & Collaboration. Work with cross-functional teams to provide strategic direction for Jabil’s intranet and information platforms, implement company-wide CMS tool, define the digital asset management system, strengthen knowledge sharing, and build a collaborative social network across the enterprise. New portal received internal Jabil award as Beyond the Factory Plant Competition Finalist for best practices. Also launched company’s first corporate mobile app for Apple and Android devices: Jabil Connect.

-ICF International-
Intranet Director, Corporate Communications
May 2013 – Jul 2014
Managed overall content and functionality of corporate intranet and social collaboration platform for global consulting firm with 4,500+ employees in more than 70 offices in 15 countries. Intranet is featured in 2014 Nielsen Norman Group’s best practices report: Intranet IA Design Methods and Case Studies. http://www.nngroup.com/articles/intranet-information-architecture-ia/.

Worked closely with leadership and business stakeholders to help streamline information dissemination, improve internal collaboration and employee engagement, and maximize digital communications while meeting international data privacy regulations.

Led strategy and execution of information architecture, user experience, systems integration, governance, workflow and quality control processes, global distributed content management, and content lead training. Developed taxonomy and content guidelines for knowledge management and flow of information between internal groups for intranet distribution. Employee engagement champion involved in communications and change management to encourage adoption and integrity of content. Authored internal blog about intranet best practices and internal social networking.

Project manager for intranet redesign and development from Lotus Domino and SharePoint 2007 to SharePoint 2013, including development of term store taxonomy, content types, web parts and web services, and user permissions. Liaison with corporate IT and the SharePoint administrator and developer to ensure a consistent, stable environment for both content leads and employee users.

Director, Corporate Web Marketing
Jan 2002 – Apr 2013
Managed mid-size dynamic (.NET) corporate website for global consulting firm (formerly ICF Consulting). Responsible for implementing Sitecore CMS and employing wide range of online marketing techniques to maximize ICF’s web presence, including organic and paid SEO, white paper and product campaigns, and RSS feeds. Also integrated website with Salesforce for lead capture. Provided creative direction, development, implementation, and maintenance for all online components, including landing pages, foreign language sites, email marketing, paid registration, blogs, and more. Managed or coordinated with vendors for investor relations and jobs sites. Managed team of web content managers who write, edit, and format website content for grammar, branding, accuracy, relevance, SEO, and usability. Liaison with Corporate IT to assess and correct technical challenges, and determined systems needs and solutions. Instrumental in Safe Harbor certification and compliance with international data privacy regulations. Also responsible for oversight of employee intranet.

-Mindsurf Networks/HiFusion-
Editorial Director (Marketing)/Executive Producer (User Experience)
Jun 2000 – Dec 2001
During the “dotcom” boom in the Washington area, I worked for two startups. HiFusion, a K-12 educational portal and free ISP, connected schools and homes with bilingual student, parent, and teacher portals. HiFusion was acquired by Mindsurf Networks, a Sylvan Learning Systems venture company with the goal of putting a handheld wireless computer in the hands of every student in the country.

Editorial Director (Marketing), Mindsurf Networks - February-December 2001
Provided marketing and creative direction for the 300-screen corporate website and other interactive and print materials. Worked with Business Development to integrate partnerships and collaborate with media and PR agency. Established and directed corporate and customer voices and journalistic style. Produced content for online and print dissemination, including teacher training materials and user guides. Supervised work of in-house and freelance writers and designers.

Initial role as Experience Designer in Product Design & Experience. Co-managed staff of 5 designers and project managers in development of desktop and mobile websites. Produced Web and handheld user experiences for registered teachers and students, including teacher toolkits. Integrated third-party partnerships. Prepared requirements, site maps, flow charts, and other documentation, including knowledge base.

Executive Producer (User Experience), HiFusion - June 2000 to January 2001
Spearheaded relaunch of 630-screen, bilingual adult portal for parents, teachers, and school leaders that received 2001 Curriculum Administrator Silver Web Site Award for “an exceptionally creative online service.” Helped lead rapid growth from membership base of 3,500 to nearly 50,000 registered users in 6 months. Directed design, development, and QA for portal, including user interface for communication, calendar, school messaging system, and ISP and member registration. Coordinated content development and incentive programs and integrated partnerships.

-National Geographic World-
Senior Editor
Jun 1999 – May 2000
World (now National Geographic for Kids) is the leading general-interest monthly magazine for children ages 8-14 with 760,000 subscribers. Responsible for departments, roughly one third of the magazine's content. Conceived and planned stories, contracted with freelance writers, and edited copy through all stages of production. Supervised research and design team assigned to each department. Designed and wrote copy for games, crafts, crossword puzzles, word searches, contests, jokes, mindbenders, and animal tips and facts (clips available).

Contributing Editor; Assistant Editor; Regional Editor
Nov 1990 – May 1999
Traveler is a leading consumer travel magazine, published 10 times/year, with 700,000 subscribers.

As Contributing Editor: Writer of Electronic Explorer column (under the name Carolyn Wixson Haga) and magazine's "Internet travel” expert. Topics ranged from shopping around the world on the Net to traveling via webcam (clips available).

As Assistant/Regional Editor: Assigned and edited travel guidelines that accompany each feature story. Worked with guidebook publishers worldwide to contract writers. Researched features and departments for accuracy. Conceived, developed, and wrote feature and department stories with focus on “smarter travel.” Assisted in development of Traveler’s first website, including production of interactive adventure on Idaho rafting: http://www.nationalgeographic.com/selway/index.html

Editorial Assistant; Illustrations Assistant; Senior Staff Assistant
May 1987 – Nov 1990
National Geographic Magazine is the flagship magazine of the National Geographic Society, the world’s largest nonprofit scientific and educational organization.

As Editorial Assistant: Assisted in market research and development of business plan for "yellow magazine's" initial entry into the international marketplace. Outlined early specs for Japanese- and Spanish-language editions.

As Illustrations Assistant: Aided picture editors for flagship magazine in fulfilling contractual and financial obligations to freelance and staff photographers.

Started as Senior Staff Assistant after college graduation.

Amgen

Keys Services offered

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.

See our Community Guidelines: bit.ly/smcgl

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