Fri, Oct 30 2020

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Service Provider

Matt  Cracraft

Name: Matt Cracraft

Address:3636 Nobel Dr #150, San Diego 92122 United States

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Primary Service: Wellness

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Well-Being Strategist accomplished in developing impactful employee wellness programs that focus on company-wide initiatives. I am an innovative developer, leader, motivator, and educator with the purpose of improving the quality of life of others. In my role I have proven my ability to develop, manage, and coordinate a comprehensive well-being strategy that serves a diverse workforce while maintaining the ability to adapt to change and customize my approach to the needs and desires of the workforce. In my time at GreatCall I have contributed as a subject matter expert on panels with the SDHR Forum, Kaiser Permanente, HUB International, and the American Heart Association to share successes and challenges of creating a culture of well-being in the workplace.


Well-Being Strategist
Apr 2019 – Present
• Actively engage Human Resources and executive leadership in strategic planning discussions to continuously develop well-being program initiatives
• Drive consistent well-being program development by actively promoting educational and engagement opportunities to achieve health improvement goals
• Utilize health assessment data, organizational assessments, employee surveys, and claim/utilization data to determine the best course of action for building a successful organizational well-being strategy
• Consult with the client to convey the importance of the right framework for an effective wellness program, i.e., leadership support, a wellness committee, the appropriate incentive structure, and supporting organizational policies related to wellness
• Responsible for consulting with employers and brokers in the development of strategic health engagement plans, spearheading employee engagement initiatives and coordinating open enrollment events

Employee Wellness Specialist
Mar 2016 – Apr 2019
• Manage the planning, execution, and evaluation of wellness plan strategies, initiatives and tactics to ensure successful implementation
• Responsible for the management of fiscal budget and action plan of well-being program. Includes contract negotiations with vendors and forecasting of fiscal year expenditures
• Develop the mission, vision, and year over year goals for GreatCall’s Path to Wellness program
• Assess employee health needs and objectives and design a well-being program that is customized to the workforce across multiple sites
• Serve as the Subject Matter Expert in Health and Wellness by providing individual coaching to employees to address health challenges
• Develop marketing campaigns to promote a healthy lifestyle and participation in fitness and wellness programs
• Research, vet and manage outside vendors for programmatic use
• Develop and lead employee engagement events; utilizing educational seminars, onsite classes, company-wide wellness challenges and team building events
• Collaborate with external resources including company health care providers and vendors to ensure wellness program is addressing the most prominent health challenges of the employees
• Assemble and analyze overall Path to Wellness participation data. Present and/or provide program data to leadership as needed and use data to make recommendations for process and program improvements

-Wounded Warrior Project-
Regional Physical Health & Wellness Coordinator
Feb 2015 – Mar 2016
• Developed and managed regional programs addressing physical and mental wellbeing through goal oriented outcomes
• Established yearly action plan, forecasted program expenditures, and managed $500,000+ program budget that served veterans in California, Nevada, and Hawaii
• Responsible for the oversight of logistics for physical health and wellness events, programs, and expos that served 1,000+ veterans and family support members each year
• Established physical activity programs for veterans by identifying and customizing physical activities to assist in the restoration of various motor skills and physical strength
• Delivered educational workshops raising awareness about obesity rates among veterans and discussing the importance of lifestyle modification through fitness and nutrition programs that improve health

Explosive Performance Coach
May 2013 – Jun 2014
• Developed and implemented programs for corrective exercise, reactive neuromuscular training (RNT), strength and power development, and energy system development (ESD)
• Assessed and evaluated future risk of injury by using functional movement screen to proactively address compensations and diminish time lost before returning to play
• Coached individuals, small groups, and teams to improve performance and increase success in competition

-Mississippi State University-
Graduate Assistant - Fitness
Aug 2011 – Aug 2012
• Implemented workplace wellness program for faculty and staff at university that addressed physical activity levels and eating habits to improve overall health
• Piloted special events to promote wellness across campus through lunch and learns, health and wellness expos, and “fitness flash mobs”
• Managed 10,000 square foot weight room and cardiovascular fitness area to meet the expectations of management, members, and students
• Recruited, trained, and managed 40 student employees for weight room staff, personal trainers, group fitness, and cycling instructors

Strength and Conditioning Internship
Nov 2011 – May 2012
• Coached three varsity sports, including baseball, men’s tennis, and women’s soccer
• Demonstrated exercises and spotted athletes during workouts to ensure safety
• Motivated all athletes throughout training sessions in order to maintain intensity and focus


Keys Services offered

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