Building a personal brand is more important for individuals now than ever before. Have you defined your personal brand and are you doing enough to set yourself apart? What are you doing to build your personal brand? Whether you realize it or not you have a personal brand. It is what you stand for, it is how others perceive you, it is your strengths and your experience. 

 

Building a personal brand is more important for individuals today than ever before. With our rapidly changing world of work and the incoming technologies that will be used to augment jobs it is critical that we set ourselves apart and show organizations our unique value in order to future proof our careers. 

 

 When it comes to personal brand there are three strategies to focus on: Consistency Frequency Visibility It is important to be consistent in your branding. If you want to be known as the marketing guru, focus on marketing. If you want to be known as a successful sales person, focus on sales. Don’t jump around from one thing to the next. 

 

 When building a personal brand you also need to focus on your messaging as frequently as possible. You need to frequently talk about it, post about it, write about it, live it. You also need to make your brand as visible to others as possible. Leverage social media platforms, contribute to other sites, start a blog, write a book, etc...  

 

You have a personal brand, whether it is one you mindfully create or whether it is one that you are unaware of and don’t actively work on. What is the message you want others to know about you? Now is the time to start focusing on building your own personal brand that will set you apart in the future of work.

 

 ---------------------------------------------- 

 

ABOUT THE FUTURE IN FIVE Will AI take over the world? Will cars drive themselves? What will the employees, managers, and organizations of the future look like and will we all have jobs we love? Join best-selling author and futurist Jacob Morgan each week as he explores these topics and more. The Future in Five is a series that seeks to bring inspiration, education, and wonder to a topic that impacts every human being on the planet, the future of work. Jacob Morgan is a keynote speaker, best-selling author (his most recent book is “The Future of Work”), and futurist. He explores how the world of work is changing and what employees, managers, and organizations need to do to adapt. You can also subscribe to Jacob’s newsletter to get weekly content on the future of work to work with Jacob or have him speak at your event visit 

 

TheFutureOrganization.com Website: http://www.thefutureorganization.com/

Facebook: https://www.facebook.com/FuturistJacob

Twitter: https://twitter.com/jacobm

Linked In: https://www.linkedin.com/in/jacobmorgan8

The Employee Experience Advantage, Future of Work, and more on Amazon.com https://www.amazon.com/Jacob-Morgan/e...

The Future Organization Newsletter: http://thefutureorganization.com/news... FAIR-USE COPYRIGHT DISCLAIMER* Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. 1) This video has no negative impact on the original works (It would actually be positive for them) 2) This video is also for teaching/education purposes.3) It is not transformative in nature.4) bits and pieces of videos used to get the point across where necessary. The Future Organization does not own the rights to these video clips. They have, in accordance with fair use, been repurposed with the intent of educating and inspiring others. However, if any content owners would like their images removed, please contact me by email at jacob@thefutureorganization.com